Sans Normal Abmef 16 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, headlines, packaging, signage, modern, lively, clean, confident, dynamic, emphasis, modernization, clarity, approachability, oblique, rounded, open, smooth, streamlined.
A slanted, rounded sans with smooth, continuous curves and minimal stroke modulation. Terminals are clean and mostly sheared by the italic angle rather than finished with pronounced hooks, giving the letters a crisp, streamlined feel. Counters are open and generously shaped, with round forms that read clearly even at smaller sizes. Proportions stay fairly even across the set, while some letters show slightly varied widths that add a natural, flowing rhythm without looking condensed or expanded.
Well-suited to branding systems that want a modern, active voice, as well as editorial headlines and subheads where slanted emphasis helps lead the eye. It can also work for packaging and signage that benefit from a clean, friendly sans with a sense of momentum.
The overall tone feels contemporary and energetic, with an italic posture that suggests motion and forward emphasis. Its rounded geometry keeps it friendly and approachable, while the clean construction maintains a professional, editorial sensibility.
Likely intended as a versatile italic sans that balances clarity with personality—combining rounded, open shapes for readability with a consistent slant for expressive emphasis in display and supporting text.
The oblique angle is consistent across capitals, lowercase, and figures, creating a cohesive texture in continuous text. Numerals match the same rounded, smooth drawing style and sit comfortably alongside letters for mixed alphanumeric settings.