Sans Normal Kinem 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'AG Royal' by Berthold; 'JHC Sineas' by Jehoo Creative; 'Scatio' by Wahyu and Sani Co.; and 'Giane Gothic sans', 'Giane Sans', and 'Osande TXT' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, branding, sports graphics, packaging, modern, sporty, assertive, dynamic, clean, emphasis, momentum, modern clarity, display impact, brand presence, oblique, geometric, rounded, compact, high impact.
A heavy, oblique sans with broad, clean strokes and minimal contrast. Letterforms lean consistently forward, with rounded bowls and smooth joins that keep counters open at display sizes. Proportions feel slightly compact and sturdy, with a firm baseline and a tight, energetic rhythm driven by the slant and weight. Numerals are equally robust and simple, matching the letterforms with clear, rounded geometry and strong silhouettes.
Best suited to headlines, subheads, posters, and brand marks that need a strong, fast-leaning presence. It also works well for sports and event graphics, product packaging, and promotional typography where bold, compact word shapes help grab attention. For longer passages, it will be most effective in short bursts such as pull quotes, callouts, or navigational labels.
The overall tone is energetic and confident, with a contemporary, performance-oriented feel. Its forward slant reads as fast and proactive, while the thick, smooth shapes keep it approachable rather than aggressive. The result is a pragmatic, modern voice that emphasizes motion and clarity.
The design appears intended to deliver high-impact communication with a sense of speed, using a pronounced oblique stance and thick, rounded construction to stay legible and cohesive in display contexts. It aims for contemporary simplicity rather than decorative detail, prioritizing strong silhouettes and consistent rhythm.
Curves are generously rounded and terminals are clean, avoiding sharp calligraphic cues in favor of a streamlined, engineered look. The italic angle is pronounced enough to create momentum in text, and the weight holds up well for short lines and large settings where strong shapes matter most.