Sans Normal Iproj 10 is a very bold, wide, low contrast, upright, short x-height font.
Keywords: posters, headlines, packaging, kids, stickers, playful, cartoony, handmade, friendly, bold, friendly impact, hand-drawn feel, comic tone, approachable display, rounded, blobby, soft, chunky, informal.
A chunky, rounded sans with inflated, blobby strokes and softly irregular outlines that suggest marker or paint lettering. Forms are built from simple, heavily filled shapes with minimal interior counters, producing a dense, compact texture in text. Terminals are consistently rounded, corners are softened rather than crisp, and curves dominate even in typically angular letters. Spacing and widths feel intentionally uneven, reinforcing a hand-drawn rhythm while remaining broadly consistent in overall cap height and baseline alignment.
Best suited for short, high-impact copy such as posters, display headlines, packaging callouts, labels, and social graphics. It also works well for children’s materials, playful signage, and illustrated or craft-themed designs where an informal, hand-made voice is desired.
The font communicates a lighthearted, kid-friendly energy with a casual, doodled attitude. Its soft shapes and slightly wobbly edges feel approachable and humorous, leaning toward comic and craft aesthetics rather than formal branding.
The design appears intended to deliver maximum friendliness and visual punch through soft, inflated silhouettes and a deliberately imperfect hand-drawn finish. Its simplified geometry prioritizes character and immediacy over refined detail, making it effective for expressive display typography.
In continuous text, the heavy ink coverage and small counters create strong color and can reduce clarity at smaller sizes; it reads best when given generous size and breathing room. Numerals and lowercase share the same rounded, simplified construction, helping maintain a cohesive tone across mixed-case and alphanumeric settings.