Sans Normal Iproj 9 is a very bold, wide, low contrast, upright, short x-height font.
Keywords: posters, headlines, packaging, kids, stickers, playful, friendly, chunky, bubbly, comic, approachability, impact, whimsy, informality, rounded, soft, blunt, handmade, bouncy.
A heavy, rounded sans with inflated, pillow-like strokes and softly blunted terminals. Counters are small and irregularly shaped, giving letters a slightly hand-formed feel despite generally consistent construction. Curves dominate the design, with simplified joins and minimal internal detailing; diagonals and cross-strokes appear thick and gently tapered. Overall spacing reads open and forgiving, with a bouncy baseline rhythm and visibly varied silhouettes across characters.
Best suited for short, attention-grabbing copy such as posters, titles, packaging callouts, and playful branding. It works well in kid-oriented or casual contexts where warmth and bold presence are desired, and less well for long passages or small UI text due to its tight counters and heavy mass.
The font conveys a cheerful, informal tone with a toy-like softness and a friendly, approachable presence. Its chunky forms feel energetic and humorous, leaning toward casual display rather than refined neutrality.
The design appears intended to deliver maximum friendliness and impact through soft geometry, simplified shapes, and a hand-touched irregularity. It prioritizes character and approachability over precision, aiming for an easygoing display voice.
In text, the dense color and compact counters make it most comfortable at larger sizes, where the interior shapes and letter distinctions remain clear. The lowercase appears sturdy and squat, and the numerals follow the same rounded, cartoon-like logic for a cohesive set.