Sans Normal Orbay 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Linotype Aroma No. 2' by Linotype, 'Niko' by Ludwig Type, 'Akagi' and 'Akagi Pro' by Positype, 'Akwe Pro' by ROHH, and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, approachable, modern, approachability, impact, clarity, modernity, warmth, rounded, soft, sturdy, open, geometric.
A heavy, rounded sans with compact proportions and broad, smooth curves. Strokes are consistently thick with minimal modulation, and terminals are clean and straightforward, leaning more toward flat or softly squared endings than sharp points. Counters are generally open and circular, producing a stable, even texture in text. The lowercase shows simple, single‑storey forms (notably a and g) and short extenders, while the uppercase is wide and solid with generous interior space in letters like O, D, and P. Numerals follow the same sturdy, rounded construction, reading clearly at display sizes.
This font performs best in headline and display contexts where its weight and rounded shapes can carry personality—such as posters, brand marks, packaging, signage, and bold UI or marketing callouts. It can also work for short blocks of copy when generous spacing and larger sizes are used.
The overall tone is friendly and confident, with a soft, contemporary warmth. Its rounded construction and dense weight give it a playful, approachable voice without feeling novelty-driven, making it feel suited to upbeat, audience-facing messaging.
The design appears intended to deliver a strong, modern sans voice with softened geometry for approachability. It prioritizes visual impact and clarity through thick, even strokes and open counters, aiming for a friendly display presence that stays clean and readable.
In the sample text, the font maintains a strong, uniform color and legibility at large sizes, with a slightly compressed feel created by short ascenders/descenders and broad letter bodies. Curved forms dominate the rhythm, and joins are kept simple and robust, contributing to a durable, headline-forward impression.