Sans Superellipse Hirok 7 is a very bold, narrow, monoline, upright, normal x-height font visually similar to 'Newhouse DT' by DTP Types, 'Brinova' by Digitype Studio, 'Nestor' by Fincker Font Cuisine, 'Asket' by Glen Jan, 'Opinion Pro' by Mint Type, and 'Hockeynight Sans' by XTOPH (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, sporty, confident, compact, modern, space saving, high impact, clarity, modern utility, blocky, rounded corners, condensed, sturdy, high contrast (mass).
A compact, heavy sans with a condensed stance and a clear superellipse construction. Strokes are consistently thick with minimal modulation, and terminals are blunt with softly rounded corners, giving counters a rounded-rectangle feel. Curves on letters like C, G, O, and S are tightened and squared-off compared to geometric rounds, while verticals dominate the rhythm. The lowercase is straightforward and utilitarian, with single-storey a and g, compact bowls, and short ascenders/descenders that keep lines tight.
Best suited to headlines, posters, and branding systems that need strong impact in limited horizontal space. It can work well for packaging and wayfinding-style signage where compact, high-contrast word shapes help maintain legibility at a glance.
The overall tone is assertive and functional, combining a modern, engineered feel with a slightly sporty, poster-ready punch. Its compact width and dense color make it feel efficient and no-nonsense rather than delicate or expressive.
Likely designed to deliver maximum visual weight and clarity within a tight width, using superellipse-like rounds to balance friendliness with an industrial, engineered structure. The simplified lowercase and blunt terminals support fast recognition and consistent texture in short to medium display copy.
The font’s narrow set and large internal ink density create strong silhouette recognition at display sizes. Rounded-rectangle counters and squared curve transitions give it a distinctive "machined" smoothness that reads cleanly in bold headlines.