Sans Other Fumi 12 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, signage, industrial, retro, techno, assertive, playful, high impact, systemic modularity, thematic display, industrial voice, blocky, geometric, modular, angular, stencil-like.
A heavy, block-constructed sans with a modular, squared geometry and sharply cut corners. Counters are often reduced to small punched openings or slits, and several forms use triangular notches or incised cuts that create a stencil-like, engineered feel. The stroke structure favors solid rectangular masses over smooth curves, with occasional rounded interior cutouts that read like drilled holes. Spacing and letterfit feel display-oriented, with compact internal space and strong black shapes that hold together in large sizes.
Best suited to large-scale applications where its dense shapes and small counters remain legible, such as headlines, posters, logo marks, and bold packaging or signage. It also works well for thematic display work—games, tech-oriented graphics, or industrial branding—where a constructed, modular voice is desired. For extended reading at small sizes, the tight apertures and reduced counters may limit clarity.
The overall tone is bold and mechanical, evoking industrial labeling and retro-futurist signage. Its crisp angles and cut-in details add a game-like, techno flavor, while the simplified counters give it a slightly quirky, toy-block personality. The result feels confident and attention-grabbing rather than refined or understated.
The design appears intended to deliver maximum impact through solid, geometric silhouettes while adding character via carved notches and punched counters. It prioritizes a cohesive modular system and a distinctive display texture over neutral text readability.
Distinctive puncture-style counters (notably in letters like O/Q and some lowercase) and notch-based joins create a consistent motif across cases and numerals. The lowercase retains the same modular construction as the uppercase, which helps maintain a uniform texture but increases the importance of size for clarity. Numerals follow the same squared logic, producing a cohesive, system-like set.