Sans Normal Lorab 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype, 'Adagio Sans' by Machalski, 'Cinio' and 'Cinio Text' by TeGeType, 'Monsal Gothic' by The Northern Block, and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, social media, playful, punchy, friendly, quirky, dynamic, attention grabbing, youthful tone, energetic branding, informal display, rounded, bouncy, compact, soft-cornered, heavy.
A heavy, rounded sans with a consistent rightward slant and compact, chunky letterforms. Strokes are broadly uniform, with softened corners and generous curves that keep counters open despite the dense weight. The overall rhythm feels lively and slightly irregular, with subtle variation in glyph widths and a bouncy baseline impression in text. Numerals and capitals maintain the same bold, simplified construction, favoring sturdy silhouettes over fine detail.
Well-suited for bold headlines, poster typography, attention-grabbing brand marks, packaging callouts, and social media graphics where a friendly, high-impact voice is needed. It also works for sports, youth-oriented, or entertainment contexts that benefit from an energetic, informal tone.
The font reads energetic and approachable, pairing a confident, loud presence with a humorous, informal character. Its slanted stance and rounded shapes give it a casual momentum, making the tone feel sporty, friendly, and a bit mischievous rather than formal or corporate.
The design appears intended to deliver maximum impact with a warm, rounded feel, combining a strong display weight with a casual slant for motion and personality. Its simplified, sturdy shapes suggest a focus on clarity at larger sizes while projecting an upbeat, playful attitude.
At display sizes the forms stay clear and strongly graphic, with distinctive, slightly quirky joins and terminals that add personality. In longer lines the dense weight and animated slant create a highly active texture, best suited to short bursts of copy rather than continuous reading.