Sans Normal Afley 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Giuconda' by Sealoung and 'Quicklime' by UICreative (names referenced only for comparison).
Keywords: branding, posters, headlines, packaging, sportswear, sporty, dynamic, modern, confident, friendly, emphasis, momentum, clarity, modernity, impact, oblique, geometric, rounded, clean, high-clarity.
A slanted sans with smooth, rounded construction and largely uniform stroke weight. Curves are clean and elliptical, counters stay open, and terminals finish with crisp, slightly angled cuts that reinforce the forward lean. Proportions feel contemporary and balanced, with clear, simple forms and a steady rhythm that keeps both capitals and lowercase highly legible in running text. Numerals match the same rounded, sturdy logic, reading clearly and consistently alongside letters.
Works well for branding systems that want a modern, active voice, as well as posters, advertising headlines, and packaging where strong presence and quick readability matter. It can also serve for short-to-medium passages in editorial or UI contexts when a dynamic, italic-forward tone is desired.
The overall tone is energetic and contemporary, with an athletic, forward-moving feel. Its combination of sturdy weight and rounded geometry keeps it approachable rather than aggressive, making it well-suited to upbeat, action-oriented communication.
Likely designed to deliver a confident, fast-moving sans look that stays clean and readable, combining geometric roundness with a purposeful slant for emphasis and momentum.
The italic angle is pronounced enough to communicate motion at a glance, while the straightforward shapes and generous internal space help maintain clarity. Round letters (like O/C/G) emphasize the geometric underpinning, giving the design a cohesive, polished texture.