Sans Normal Obkog 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry, 'Maison Neue' by Milieu Grotesque, 'Inerta' by Mint Type, and 'Goga' by Narrow Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, sporty, impact, clarity, approachability, modernity, rounded, blocky, compact, high impact, clean.
A heavy, rounded sans with compact counters and broad, even strokes throughout. Curves are built from simple circular and elliptical forms, producing smooth bowls in letters like O, C, and G, while joins and terminals stay clean and largely flat. The lowercase shows single-storey a and g with sturdy, simplified construction, and the overall spacing and rhythm read dense and forceful, optimized for strong silhouettes rather than delicate detail.
This design works best for display settings such as headlines, posters, brand marks, packaging, and short emphatic phrases where a strong, rounded silhouette is beneficial. It can also perform well in wayfinding or signage at larger sizes, where the heavy weight and simple forms maintain clarity.
The font projects a bold, upbeat personality with an approachable, contemporary feel. Its rounded geometry and compact interiors make it feel friendly and energetic, while the thick strokes convey confidence and emphasis. The overall tone suits messaging that needs to be direct, attention-grabbing, and easy to read at a glance.
The letterforms appear designed to maximize impact with a clean, modern geometry and a friendly rounded tone. Its simplified shapes, compact counters, and consistent stroke behavior suggest an emphasis on bold readability and recognizable forms in attention-driven applications.
Counters are relatively tight across both cases, and the numerals follow the same stout, geometric logic with large mass and minimal nuance. Diacritics are not shown; the sample emphasizes headline-like settings where the dense texture becomes a defining stylistic trait.