Sans Normal Obgal 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'JAF Bernini Sans' by Just Another Foundry, 'Belle Sans' by Park Street Studio, and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, friendly, punchy, modern, confident, clean, impact, clarity, approachability, modern utility, display strength, rounded, geometric, compact, sturdy, high impact.
A heavy, rounded sans with compact proportions and strongly simplified geometry. Curves are smooth and circular, while joins and terminals tend to be blunt and squared off, creating a sturdy, blocky silhouette. Counters are relatively tight for the weight, with clear, open apertures in several lowercase forms, and the overall rhythm favors even, consistent strokes over calligraphic modulation. Numerals and capitals read as solid, poster-ready shapes with a straightforward, no-nonsense construction.
Best suited to headlines, posters, and prominent UI or product messaging where maximum impact and quick recognition matter. It can also serve well in branding and packaging systems that need a strong, friendly sans voice, especially at medium-to-large sizes where the dense counters remain clear.
The tone is bold and approachable, pairing a friendly roundness with assertive mass. It feels contemporary and pragmatic rather than expressive or delicate, projecting clarity and confidence in short messages and large sizes.
The design appears intended as a robust, modern display sans that prioritizes immediate legibility and visual force. Its rounded geometry and blunt terminals suggest a balance between approachability and authority for contemporary graphic applications.
The lowercase shows a utilitarian, workmanlike feel with simple bowls and shoulders, while the capitals keep a clean, geometric presence. The sample text demonstrates strong word-shape and consistent texture, with tight interior spaces that add density and visual punch.