Sans Normal Kedur 9 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Whitney' by Hoefler & Co.; 'Safran' by Hubert Jocham Type; 'Niko' by Ludwig Type; 'Agent Sans', 'Akagi', and 'Akagi Pro' by Positype; 'Modal' by Schriftlabor; and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, app ui, energetic, sporty, friendly, casual, modern, attention, momentum, approachability, modernity, oblique, rounded, soft terminals, punchy, compact.
A heavy, right-leaning sans with rounded construction and smooth, continuous curves. Strokes are thick and fairly even, with softened joins and slightly tapered or angled terminals that keep the silhouette lively rather than rigid. Counters are moderately open, and the overall proportions feel compact and sturdy, with a consistent forward slant across caps, lowercase, and figures. The letterforms favor simple geometric shapes with gentle optical rounding, producing clear, high-impact word shapes in short to medium settings.
This style performs best in display roles such as headlines, posters, and promotional graphics where a strong, energetic voice is needed. It also fits branding and packaging that aims for a modern, friendly feel, and can work in UI labels or buttons when set at sizes that preserve counter clarity.
The tone is upbeat and approachable, combining bold presence with a friendly, informal slant. It reads as contemporary and energetic, with a hint of sporty momentum that suits attention-grabbing messaging.
The design appears intended to deliver a high-energy, contemporary sans voice with softened geometry and a consistent forward motion. It prioritizes punch and approachability, aiming for quick recognition and lively rhythm in short-form text.
Uppercase forms appear stable and blocky while the lowercase adds extra motion through more pronounced curves and angled endings. Numerals are similarly robust and easy to spot, with simple shapes that prioritize impact over delicacy.