Slab Contrasted Erti 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Polyphonic' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, signage, sturdy, industrial, athletic, poster-ready, confident, impact, durability, retro signage, brand authority, headline strength, bracketed, blocky, ink-trap-like, compact apertures, high impact.
A heavy, slab-serif display face with broad proportions and strongly bracketed rectangular serifs. Strokes are thick with visible contrast created by softened joins and counters that sometimes pinch into small, squared apertures, giving an ink-trap-like robustness at corners. Curves (C, G, O, Q) are full and weighty, while flat-sided forms (E, F, H, N) stay rigid and architectural; terminals are mostly blunt and squared. The lowercase is similarly robust, with a double-storey a, a compact e, and stout verticals, producing a dense, blocky texture in text.
Best suited for headlines, short copy, and punchy statements where mass and presence are an asset—posters, athletic branding, product packaging, and bold signage. It also works well for big numerals in promotions, menus, and wayfinding where quick impact is needed.
The overall tone is bold and no-nonsense, evoking workwear, varsity/athletic signage, and industrial labeling. Its chunky slabs and tight internal spaces convey strength, dependability, and a vintage poster sensibility rather than delicacy or minimalism.
Likely designed to deliver maximum visual impact with a classic slab-serif voice—combining rigid, rectangular structure with softened transitions to stay sturdy under reproduction constraints. The wide stance and heavy serifs aim for authority and instant readability in display settings.
The heaviest joins and tighter counters suggest it will hold up well when printed or set over busy backgrounds, but the same density can reduce clarity at smaller sizes. The figures are large and solid with consistent weight, suited to emphatic numeric callouts.