Slab Contrasted Ulmu 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Clarendon BT' by Bitstream, 'Pulpo' by Floodfonts, 'ITC Bookman' by ITC, and 'Clarendon' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sturdy, confident, vintage, editorial, friendly, impact, tradition, warmth, readability, printy, bracketed serifs, rounded joins, soft corners, ball terminals, ink-trap feel.
A heavy, slab-serif design with broad proportions and strongly bracketed serifs that read as sturdy blocks rather than razor-thin slabs. Strokes show visible contrast, with stout verticals and slightly lighter connecting curves, and many joins are softened by rounding that gives the letterforms a gentle, almost inked-in feel. Terminals and serifs are squared yet subtly curved at the brackets, while counters stay fairly open for the weight, supporting solid readability at display sizes. The overall rhythm is steady and compact, with slightly individualized widths across letters and numerals that keeps the texture lively without looking irregular.
Best suited to headlines and short-to-medium passages where strong presence is desired, such as posters, magazine or newspaper-style display settings, brand marks, packaging, and storefront or wayfinding signage. It can also work for pull quotes and section headers where a traditional, weighty serif voice helps anchor a layout.
The font conveys a confident, dependable tone with a warm, retro editorial flavor. Its chunky serifs and softened shaping suggest traditional printing and signage, balancing authority with approachability rather than feeling sharp or clinical.
The design appears intended to deliver a bold slab-serif voice that feels classic and practical, combining strong serifs and sturdy proportions with softened curves to avoid harshness. It aims for high impact in display typography while maintaining enough openness in the counters to stay legible in real-world layouts.
Notable details include rounded bowls and shoulders in letters like a, e, and s, plus small ball-like finishing touches in places (such as the j), which add character to the otherwise blocky structure. Numerals are similarly robust, with strong silhouettes that hold up well in large headlines and labels.