Slab Contrasted Ulme 10 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'ITC Bookman' by ITC, 'Bogue Slab' by Melvastype, and 'Bookman Old Style' and 'Bookman Old Style Paneuropean' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, editorial, packaging, branding, heritage, confident, sturdy, traditional, impact, authority, readability, classic tone, print feel, slab serifs, bracketed, ball terminals, ink traps, bookish.
A sturdy serif with prominent slab-like terminals and gentle bracketing into the stems. Strokes show clear but not extreme modulation, with rounded joins and softened corners that give the heavy shapes a slightly inked, print-friendly feel. Counters are compact and the rhythm is dense; letterforms are broadly proportioned with strong vertical stress and stable, upright posture. Several glyphs feature subtle flare and rounded terminals (notably on lower-case forms), lending warmth to an otherwise robust structure.
Best suited to headlines, subheads, and other display typography where a dense, confident texture is desirable. It can also work for editorial callouts, mastheads, and packaging or branding that leans classic and print-oriented. For longer passages, it will perform most comfortably at generous sizes and spacing where its weight and compact counters have room to breathe.
The tone is authoritative and old-school, evoking classic editorial typography and traditional print matter. Its weight and slabs communicate reliability and emphasis, while the rounded detailing keeps it approachable rather than harsh. Overall it feels bookish and institutional in a confident, headline-ready way.
The design appears intended to deliver a classic slab-serif presence with contemporary softness—combining sturdy, emphatic slabs and controlled contrast with rounded details for smoother, friendlier reading. It prioritizes impact and a traditional print voice while maintaining consistent, well-contained shapes across uppercase, lowercase, and numerals.
In text, the heavy color builds quickly, producing a strong typographic presence with short serifs that read as crisp blocks at larger sizes. The numerals and capitals maintain the same sturdy construction, reinforcing a consistent, emphatic voice across display and short text settings.