Slab Contrasted Ugpu 9 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Intermedial Slab' by Blaze Type, 'Askan' by Hoftype, 'Mundo Serif' by Monotype, and 'LFT Etica Sheriff' and 'Portada' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, confident, retro, sturdy, friendly, editorial, impact, heritage feel, readability, stability, chunky, bracketed, ink-trap hints, softened, compact counters.
A heavy slab serif with broad proportions and clearly bracketed, rectangular serifs. Strokes show noticeable contrast for a slab—thick verticals paired with slightly lighter joins and curves—while terminals stay blunt and squared. Curves are generously rounded but cut with firm, flat serifs, giving letters a chunky, carved rhythm. Spacing and widths vary across glyphs, with wide rounds (O, Q) and compact forms (E, F, T), and a single-storey g plus a double-storey a contributing to a classic, text-oriented construction.
Best suited to headlines, subheads, posters, and bold branding where its slabbed structure can anchor a layout. It can also work for packaging and signage that needs an approachable, old-school solidity, especially in short to medium text blocks.
The overall tone is assertive and dependable, with a distinctly vintage, print-forward flavor. Its weight and broad stance feel confident and welcoming rather than delicate, evoking old editorial headlines and utilitarian signage.
The design appears intended to deliver maximum impact with a traditional slab-serif backbone, balancing industrial sturdiness with rounded, readable letterforms. Its construction suggests a focus on strong presence and familiar editorial character rather than minimalism.
The bold slabs dominate the silhouette, producing strong horizontal emphasis and sturdy word shapes. At display sizes it reads punchy and authoritative; in longer sample lines it remains legible but visually dense due to the heavy serifs and tight internal counters in letters like e, s, and a.