Sans Rounded Apfa 3 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Artegra Soft' by Artegra and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: branding, ui text, packaging, signage, headlines, friendly, modern, approachable, clean, playful, soften tone, increase friendliness, everyday legibility, modern simplicity, rounded, soft, geometric, open forms, large counters.
A rounded sans with smooth, fully softened terminals and a largely monoline stroke that keeps texture even across lines. The forms lean geometric with generous curves, open apertures, and broad internal counters that help maintain clarity at display sizes. Uppercase shapes are straightforward and sturdy, while the lowercase introduces more personality through single-storey constructions and softly hooked or curved joins. Numerals follow the same rounded logic, with simple, highly legible silhouettes and consistent stroke endings.
Well-suited to brand identities that want a modern, friendly voice, as well as interface typography where soft shapes can reduce perceived harshness. The open counters and clean construction make it effective for short paragraphs, labels, and wayfinding, while the rounded geometry also performs strongly in headlines and packaging where approachability is key.
The overall tone is warm and personable, pairing a contemporary simplicity with a subtly playful softness. Its rounded corners and open shapes read as welcoming rather than technical, making it feel accessible and upbeat without becoming overtly informal.
The design appears intended to deliver a contemporary sans that remains highly legible while projecting warmth through rounded terminals and simplified, open letterforms. It prioritizes a smooth, consistent rhythm and an inviting tone for everyday communication contexts.
Round dots and punctuation harmonize with the terminal treatment, contributing to a cohesive, friendly rhythm in text. Curved strokes (notably in bowls and shoulders) stay smooth and consistent, producing an even color and avoiding sharp contrast or angular stress.