Sans Normal Atbay 15 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, branding, signage, modern, friendly, clean, neutral, soft, readability, versatility, neutrality, approachability, rounded, humanist, open counters, even rhythm, unassuming.
A clean sans with gently rounded terminals and a calm, even stroke. Curves are smooth and open, with generous counters in letters like C, G, O, and e, supporting clarity at text sizes. The lowercase shows a straightforward, readable build with a double-storey a, simple single-storey g, and a compact, slightly tapered shoulder on n and m. Capitals are tidy and proportionally balanced, with a crisp diagonal in A and V/W that feels controlled rather than sharp, and numerals that are simple and highly legible.
It suits interface and product text where clarity and a steady texture matter, as well as editorial layouts that need a neutral sans for longer reading. The open forms and straightforward numerals also make it a solid choice for signage, infographics, and general-purpose branding systems.
The overall tone is modern and approachable, projecting a practical, everyday neutrality rather than a loud personality. Rounded details and open shapes give it a mild warmth that feels friendly without becoming casual or quirky.
The design appears intended as a broadly useful, contemporary sans focused on comfortable readability and an unobtrusive voice, offering a friendly softness through rounded terminals while keeping the overall construction restrained and systematic.
The sample text shows consistent spacing and a steady rhythm in mixed-case settings, with punctuation and dots reading clearly. The design avoids extremes in geometry, landing in a versatile middle ground that stays calm in longer lines.