Sans Normal Atbiy 1 is a regular weight, normal width, low contrast, upright, short x-height font.
Keywords: branding, packaging, posters, children’s media, editorial, friendly, casual, playful, approachable, hand-drawn, humanized sans, casual warmth, friendly display, approachable text, rounded, soft, quirky, informal, lively.
A rounded sans with softly irregular, hand-made contours and gently uneven stroke edges. Forms are generally monoline with low contrast, relying on open curves and simplified geometry; counters are roomy and circular, and terminals tend to be blunt or subtly tapered rather than sharply cut. Proportions vary slightly from glyph to glyph, giving the alphabet a lively rhythm; curves and joins show small humanized deviations that keep the texture from feeling rigid. Numerals share the same soft, slightly wobbly construction, with clear, uncomplicated shapes suited to mixed text.
Well-suited to branding systems that want a human touch, as well as packaging, posters, and other display uses where a friendly sans is desirable. It can also work for short editorial text, captions, and pull quotes when a casual, approachable tone is appropriate, especially at moderate sizes where the soft irregularities read as intentional texture.
The overall tone is warm and informal, with a friendly, slightly quirky personality that reads as approachable rather than technical. Its mild irregularities suggest a hand-drawn influence, creating a relaxed voice that can feel conversational and welcoming.
This design appears intended to combine the familiarity of a rounded sans with subtle hand-drawn irregularity, producing an easygoing texture that feels personal and modern. The goal seems to be a characterful everyday typeface that stays readable while adding warmth and informality to the page.
Letterforms favor clarity over strict uniformity: rounded bowls and open apertures help legibility, while the subtly inconsistent widths and stroke paths add character in longer passages. In the sample text, the font maintains an even color without becoming too stiff, making it feel personable in both headlines and short reading settings.