Sans Normal Atbay 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'FS Me' by Fontsmith (names referenced only for comparison).
Keywords: ui, branding, signage, editorial, packaging, friendly, modern, clean, approachable, playful, everyday legibility, friendly modernity, versatile branding, ui clarity, rounded, soft terminals, humanist, open counters, monoline.
A clean sans with softly rounded geometry and largely monoline strokes. Curves are generous and open, with wide apertures in letters like C, S, and e, and counters that stay clear at text sizes. Terminals tend to be subtly rounded rather than sharply cut, and joins avoid harsh angles, giving the shapes a smooth, even rhythm. Overall proportions feel balanced and straightforward, with simple, legible figures and unobtrusive punctuation.
This face fits well in UI and product surfaces where clarity and a calm texture are needed, as well as brand systems that want a modern but friendly voice. It should perform comfortably in short-to-medium editorial text, headings, labels, and wayfinding where open counters and rounded details help maintain readability.
The rounded construction and open forms give the font a friendly, easygoing tone while still reading as contemporary and orderly. It feels approachable and informal without becoming novelty, making it suitable for communication that aims to be clear and welcoming.
The design appears intended to deliver an accessible, contemporary sans that balances neutrality with warmth. Its smooth terminals and open shapes suggest a focus on everyday legibility and broad usability across digital and print contexts.
Uppercase forms read crisp and stable, while the lowercase keeps a gentle, humanist flow with minimal quirk. Numerals appear uncomplicated and consistent in color, supporting interfaces and informational settings where quick recognition matters.