Sans Normal Laliy 13 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mesveda' by Agny Hasya Studio, 'Berthold Corporate S' by Berthold, 'Afical' by Formatype Foundry, 'Hidone' by RantauType, 'Ggx88' by Typodermic, 'Corporate S' and 'Corporate S WGL' by URW Type Foundry, and 'Inovasi' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, confident, modern, punchy, impact, motion, modernity, readability, branding, oblique, rounded, soft corners, compact, heavy terminals.
A heavy oblique sans with rounded, compact forms and smooth, low-contrast strokes. Curves are full and slightly squared-off at key joins, giving counters a robust, almost pill-shaped feel in letters like O, D, and P. Diagonals and terminals show clean, decisive cuts, and the overall rhythm is tight and forward-leaning, with sturdy stems and broad curves that hold their shape well at large sizes. Figures follow the same solid construction, with rounded bowls and firm, simplified detailing.
Best suited to headlines, display typography, and bold branding where impact and immediacy matter—such as sports identities, event graphics, product packaging, and short, emphatic statements. The weight and rounded construction help it remain legible in large-scale applications and high-contrast layouts.
The font reads as assertive and kinetic, with a forward slant that suggests motion and momentum. Its thick, rounded construction feels friendly rather than severe, projecting a contemporary, high-impact tone suited to attention-grabbing typography.
The design appears intended to deliver a modern, high-energy italic voice with thick, rounded shapes that stay readable and consistent under strong visual emphasis. It prioritizes punchy silhouettes and a smooth, contemporary texture for branding and display settings.
Uppercase forms are broad and stable with generous internal space, while lowercase maintains a compact, sturdy texture; the single-storey shapes (notably a and g) reinforce an uncomplicated, contemporary voice. The overall silhouette stays smooth and cohesive across letters and numerals, favoring strong shapes over delicate detail.