Sans Normal Akrev 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ricardo' by Bureau Roffa, 'Andrial' by Ckhans Fonts, and 'FF Neuwelt' by FontFont (names referenced only for comparison).
Keywords: branding, headlines, posters, ui labels, signage, modern, friendly, confident, clean, utilitarian, clarity, modernity, versatility, impact, geometric, rounded, solid, neutral, high-clarity.
A sturdy sans with geometric construction and rounded curves paired with straight, squared terminals. Counters are open and generous, and the overall proportions feel compact and efficient, with sturdy verticals and smooth, even curves. The lowercase is simple and highly legible, using single-storey forms where expected, and punctuation-sized details like dots read as round and clear. Numerals are broad and stable, with consistent stroke weight and an emphasis on simple silhouettes.
Well suited for branding and headlines that need a strong, contemporary sans voice. The clear counters and uncomplicated forms also make it effective for UI labels and short interface text, as well as straightforward signage where quick recognition matters.
The tone is modern and approachable, leaning practical rather than expressive. Its heavy presence feels confident and straightforward, giving text a clear, no-nonsense voice while still reading friendly due to the rounded geometry.
Likely intended as a robust, general-purpose sans that prioritizes clarity and modern neutrality. The geometric, rounded construction suggests a goal of friendly professionalism with dependable readability across a wide range of sizes.
In running text the rhythm is even and the shapes stay crisp at display sizes, with minimal visual fuss. The design favors clear silhouettes and strong whitespace, making the alphabet and figures easy to pick apart quickly.