Sans Normal Poriv 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Nicky Sans' by Digitype Studio, 'Noah' by Fontfabric, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Morph' and 'Mundial Narrow' by TipoType, 'TT Norms Pro' by TypeType, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, bold, approachable, retro, friendly impact, display clarity, brand warmth, youthful tone, rounded, soft terminals, chunky, geometric, compact counters.
This typeface uses heavy, rounded construction with smooth curves and broadly proportioned bowls. Strokes are consistently thick with softened corners and gently curved terminals, creating a cushioned, almost “puffed” silhouette. Counters tend to be relatively small and rounded, and joins are clean and sturdy, giving the letters a compact, high-impact presence. The overall rhythm is even and stable, with simple, geometric foundations and minimal modulation across shapes.
It works best for short, high-visibility text such as headlines, posters, logos, and packaging where weight and rounded shapes can carry personality. It is also well-suited to signage or UI moments that need friendly emphasis, such as buttons, badges, or callouts.
The tone is warm and approachable, leaning playful and slightly retro due to its rounded massing and soft corners. Its boldness reads confident and upbeat rather than aggressive, making it feel friendly and attention-grabbing at the same time.
The design appears intended to deliver strong impact with a welcoming feel, using rounded geometry and thick strokes to maximize presence while keeping the texture soft and approachable. Its simplified shapes prioritize clarity and a consistent, characterful silhouette for display-driven typography.
Uppercase forms appear especially solid and poster-like, while the lowercase maintains the same rounded, chunky logic for a consistent voice. Numerals follow the same soft geometry, staying highly legible and visually cohesive alongside the letters.