Sans Normal Panik 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Nietos' by Melvastype, 'Intelo' and 'Post Grotesk' by Monotype, 'Mestre' by Tipotecture, and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, friendly, playful, chunky, approachable, retro, impact, approachability, cheerfulness, brand voice, rounded, soft corners, bulky, compact, bubbly.
A heavy, rounded sans with thick, even strokes and generously softened corners throughout. Curves are broad and smooth, with mostly closed apertures and ample internal counters that keep the shapes readable at display sizes. Terminals tend to be blunt and rounded rather than sharply cut, giving letters a molded, rubbery feel. The overall rhythm is chunky and steady, with simple geometric construction and consistent stroke behavior across caps, lowercase, and numerals.
Best suited to headlines, short phrases, and branding where a thick, rounded voice is desirable. It can work for packaging, posters, labels, and signage that needs high impact and a friendly presence, especially at medium to large sizes where counters and curves have room to breathe.
The letterforms convey a warm, upbeat tone that feels casual and welcoming rather than formal. Its rounded massing and compact details suggest a playful, slightly retro sensibility that works well when a message should feel friendly, bold, and easy to notice.
The design appears intended to deliver maximum impact with a soft, approachable personality, prioritizing bold visibility and simple, rounded construction. Its consistent, low-detail shapes suggest it was drawn for clear, cheerful display typography rather than nuanced text setting.
Capitals are strong and blocky with smooth curvature, while lowercase forms maintain a similarly rounded structure and sturdy proportions. Numerals are equally weighty and simplified, matching the alphabet’s soft-cornered geometry for consistent texture in mixed copy.