Sans Superellipse Ogbih 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'MVB Embarcadero' by MVB (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, soft, retro, impactful display, approachability, retro warmth, clear silhouettes, rounded, blunt, bulky, bubbly, compact.
A heavy, rounded sans with blunt terminals and softly squared curves that read like superelliptical forms. Strokes are consistently thick with minimal modulation, producing sturdy counters and a compact, blocky color on the page. Curves are generously radiused (notably in C, G, S, and numerals), while flat joins and simplified geometry keep shapes clean and emphatic. The lowercase shows single-storey a and g, with a compact r and broad, cushioned shoulders in m and n; overall spacing feels slightly tight, reinforcing the dense, poster-like texture.
Best suited to headlines, posters, packaging, and branding where a friendly, high-impact presence is needed. It performs well for short to medium-length display copy, callouts, labels, and signage, especially when you want a soft but assertive typographic voice.
The tone is warm and approachable, with a playful, slightly retro signage feel. Its rounded, cushioned shapes create an inviting voice that can read as casual, youthful, and upbeat while still feeling solid and confident.
The font appears designed to deliver maximum legibility and personality through thick strokes and rounded, superelliptical construction. Its emphasis on simplified, cushioned forms suggests an intention toward approachable display typography that stays bold and clear in attention-grabbing contexts.
The design favors simplified silhouettes and wide, rounded corners over sharp details, which helps it stay coherent at display sizes and in short phrases. The figures are bold and friendly, with clearly differentiated forms and a uniform, high-impact rhythm.