Sans Normal Bubiw 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold and 'FF Nort' by FontFont (names referenced only for comparison).
Keywords: ui text, body copy, product design, editorial, presentations, clean, modern, neutral, friendly, clear, utility, clarity, versatility, neutrality, consistency, geometric, open apertures, even rhythm, plainspoken, workmanlike.
This font is a straightforward sans with predominantly circular and elliptical construction, giving counters and bowls a clean, rounded geometry. Strokes are uniform with minimal contrast and smooth joins, producing an even, consistent color in text. Proportions feel balanced and uncluttered, with open apertures and simple terminals that keep shapes crisp at both display and paragraph sizes. The lowercase shows a tidy, contemporary skeleton with clear differentiation between similar forms, and the numerals follow the same rational, rounded logic for a cohesive set.
This font fits well in interfaces, documentation, and general-purpose body text where clean forms and steady rhythm matter. It also works for product branding systems and presentation materials that need a contemporary, unobtrusive sans that holds up across headings, subheads, and longer passages.
The overall tone is modern and neutral, aiming for clarity rather than personality. Its rounded geometry softens the texture slightly, making it feel approachable and practical without becoming playful or stylized. The result is a calm, dependable voice suited to everyday communication.
The design appears intended as a versatile, general-use sans built around simple geometric curves and uniform stroke behavior. Its emphasis is on legibility, consistency, and a neutral presence that can adapt to many contexts without drawing attention to itself.
In the sample text, spacing and rhythm read as steady and unforced, with smooth curves contributing to legibility in longer lines. The design avoids sharp quirks or decorative detailing, which helps it stay visually consistent across mixed-case text and numerals.