Sans Normal Kelab 13 is a very bold, narrow, low contrast, italic, short x-height font visually similar to 'Autoradiographic' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, sports branding, promotions, packaging, sporty, energetic, urgent, retro, industrial, maximum impact, space saving, motion cue, headline focus, oblique, condensed, slanted, compact, punchy.
A compact oblique sans with heavy, rounded strokes and minimal contrast. The letters are strongly condensed with a steady forward slant and mostly squared terminals that create a crisp, engineered rhythm. Counters are tight and openings are small, emphasizing mass and density; curves (like O/C) are smoothly elliptical while straight-sided shapes (like E/F/T) feel firmly cut. Numerals follow the same bold, compressed construction, with a particularly solid, poster-like presence.
Best suited to short, high-impact settings like headlines, posters, sports or motorsport-style branding, promotional banners, and bold packaging callouts. It can work for brief subheads or display copy where a compact footprint and strong emphasis are desirable, but the dense counters and heavy color make it less ideal for extended reading at small sizes.
The overall tone is fast, assertive, and action-oriented, with a punchy, slightly retro voice. Its slant and compact width suggest motion and urgency, making the text feel driven and emphatic rather than relaxed or literary.
This design appears intended as a high-energy display sans that compresses width while maximizing impact, using an oblique stance and tight interior space to create speed and urgency. The rounded construction keeps it friendly enough for branding while remaining firmly functional and bold.
Spacing appears tight and the forms are built to hold together as a dark, continuous texture in lines of text. The italic angle is consistent across uppercase and lowercase, supporting a cohesive, forward-leaning headline color.