Sans Normal Kedug 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe; 'Mute' by Indian Type Foundry; 'Akagi' and 'Akagi Pro' by Positype; and 'Modal' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, modern, confident, dynamic, impact, motion, clarity, modernity, promotion, oblique, geometric, rounded, compact, punchy.
A slanted, heavy sans with smooth, rounded curves and largely monolinear strokes. Letterforms lean consistently to the right, with compact counters and firm terminals that read as clean, slightly squared-off cuts rather than flares. Uppercase shapes are broad and stable with circular O/Q and a straightforward, contemporary construction, while the lowercase keeps a simple, single-storey feel (notably a, g) and a short, functional t. Numerals are sturdy and highly legible, with clear, open forms and a pragmatic, signage-like rhythm.
This font performs best in short to medium-length settings where impact is the priority—headlines, posters, brand marks, apparel graphics, and packaging callouts. The strong weight and consistent slant also make it a good fit for UI banners or promotional graphics where quick scanning matters more than long-form reading.
The overall tone is assertive and kinetic, pairing a modern geometric cleanliness with a forward-leaning, action-oriented stance. It feels sporty and promotional, suited to messaging that wants to read as bold, fast, and confident rather than delicate or traditional.
The design appears intended to deliver a modern, high-impact sans that stays clean and readable while projecting speed and emphasis through its oblique stance and compact, rounded geometry. It prioritizes bold presence and clear silhouettes across caps, lowercase, and figures.
Spacing appears fairly tight and the heavy color creates strong text density, especially in paragraph settings. Round letters (o, e, c) maintain a consistent curvature, helping the type feel cohesive, while diagonal-heavy letters (k, v, w, y) amplify the sense of motion.