Sans Normal Kelam 1 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Izmir' by Ahmet Altun and 'Aspira' by Durotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, upbeat, confident, dynamic, friendly, impact, speed, modernity, approachability, clarity, oblique, geometric, rounded, soft corners, compact.
A heavy, oblique sans with compact proportions and smooth, rounded geometry. Curves are broadly circular with low modulation, while joins and terminals are clean and slightly softened rather than sharply cut. Counters are open and generous for the weight, and the overall rhythm is energetic, with angled strokes giving the forms a forward-leaning momentum. Uppercase shapes read sturdy and blocky, while the lowercase keeps simple, single-storey constructions and rounded bowls that maintain clarity at display sizes.
Best suited for headlines, short emphatic copy, and branding where a bold, modern voice is needed. It works well on packaging, signage, and promotional materials that benefit from a sense of motion and impact. In longer text, it remains readable but will feel most natural when used for display and callouts rather than dense body copy.
The font conveys a sporty, contemporary tone—assertive and attention-grabbing, but not harsh. Its rounded construction and consistent weight make it feel friendly and approachable, while the slant adds speed and urgency suited to active, modern branding.
The design appears intended to deliver a strong, contemporary sans presence with a built-in sense of movement. Rounded, geometric forms and a steady slant aim to balance impact with approachability, making it well-suited to energetic brand communication.
Numerals appear robust and simple, matching the letterforms with rounded bowls and strong vertical presence. The italic angle is consistent across caps, lowercase, and figures, helping text feel cohesive in longer lines while still reading as clearly display-forward.