Sans Normal Bulos 1 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Novel Display' by Atlas Font Foundry, 'Mestiza Sans' by Lechuga Type, and 'RyuGothic' by StudioJASO (names referenced only for comparison).
Keywords: ui text, body text, signage, editorial, branding, friendly, approachable, modern, lively, informal, legibility, warmth, versatility, modernity, personality, soft corners, flared strokes, humanist, open apertures, rounded forms.
A clean sans with softly tapered terminals and subtly flared stroke endings that give the outlines a gentle, calligraphic liveliness. Curves are round and open, with generous counters and clear interior space; straight strokes often show slight modulation and a hint of angled finishing. Proportions are balanced and readable, with a straightforward, uncluttered construction that stays consistent across caps, lowercase, and numerals.
This face suits everyday reading contexts where clarity and a welcoming tone matter, such as interfaces, product copy, and editorial layouts. Its open forms and steady rhythm also make it effective for signage and brand systems that want a modern, human touch without overt quirks.
The overall tone feels friendly and approachable rather than strictly clinical. Subtle flare and soft shaping add warmth and a lightly expressive rhythm, making the voice feel contemporary but not cold.
The design appears intended to deliver a versatile, general-purpose sans with added warmth through tapered terminals and gentle modulation. It aims for dependable legibility while introducing just enough personality to feel personable in continuous text and headings.
Several glyphs show mild asymmetries and angled joins that keep the texture from becoming too geometric. The numerals are simple and sturdy, and the font maintains a smooth, even color in paragraph settings without looking rigid.