Sans Normal Lodab 14 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'DuGrotesk' by Dutype Foundry, 'Approach' by Emtype Foundry, 'Urania' by Hoftype, 'Malnor Sans' by Sikifonts, and 'Fonetika' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, energetic, confident, modern, punchy, impact, speed, attention, branding, display, oblique, heavy, rounded, blocky, compact.
A heavy oblique sans with broad proportions and large, open counters. Strokes are monolinear and smooth, with rounded joins and softly squared terminals that keep the shapes sturdy rather than sharp. The italic slant is consistent across caps, lowercase, and numerals, producing a forward-leaning rhythm. Letterforms favor simple, geometric construction—rounds are full and stable, while diagonals (V, W, Y, Z) feel thick and compressed, emphasizing mass and presence.
Best suited to display roles where bold, angled typography is meant to grab attention—headlines, posters, sports and lifestyle branding, packaging, and punchy campaign graphics. It can also work for short UI labels or signage when a strong, energetic voice is desired, though the heavy weight favors larger sizes.
The overall tone is assertive and high-impact, with a sporty, fast-moving feel driven by the strong slant and dense black shapes. It reads as contemporary and confident, leaning toward action-oriented branding rather than understated editorial typography.
The design appears intended to deliver maximum impact with a forward-leaning, contemporary stance, combining geometric simplicity with dense weight for immediate legibility and brand presence.
Capitals appear compact and weighty, while lowercase maintains clear silhouettes and generous interior space for an italic of this weight. Numerals match the same stout, rounded construction, giving sets a cohesive, poster-ready consistency.