Sans Normal Larew 2 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Croih' by 38-lineart, 'Salma Alfasans' by Alifinart Studio, 'Helvetica Now' by Monotype, and 'Glimp' and 'Glimp Rounded' by OneSevenPointFive (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, confident, energetic, modern, impact, motion, display, emphasis, oblique, rounded, chunky, compact, high-impact.
A heavy oblique sans with broad, rounded construction and tightly controlled counters. Curves are smooth and circular, while joins and terminals stay clean and mostly blunt, giving the forms a solid, compact feel. The slant is consistent across caps, lowercase, and numerals, and the rhythm reads even and dense in text. Lowercase shows single-storey shapes (notably a and g), a simple, geometric e, and short ascenders/descenders relative to the body, supporting a bold, blocky texture.
Best suited to display settings where strong presence is needed—headlines, posters, logo wordmarks, sports and fitness branding, and bold packaging. It can work for short UI labels or badges at larger sizes, but extended body copy may feel dense due to its heavy, compact texture.
The overall tone is assertive and kinetic, with a forward-leaning stance that suggests motion and urgency. Its rounded geometry keeps the voice friendly and contemporary rather than industrial, while the weight and tight spacing project confidence and impact.
The design appears intended to deliver maximum impact with a clean, contemporary sans structure, using a consistent oblique angle and rounded geometry to communicate speed and confidence while maintaining approachable, readable letterforms.
In all-caps the silhouettes stay clean and legible, with generous interior space in letters like O and P helping prevent the weight from feeling muddy. Numerals are robust and straightforward, matching the letters in width and slant for a cohesive typographic color.