Slab Contrasted Leru 14 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, signage, industrial, collegiate, retro, sturdy, assertive, impact, heritage, authority, ruggedness, visibility, blocky, bracketed, compact, ink-trap like, high-impact.
A heavy, slab-serif design with broad, squared serifs and clear bracketing that gives joins a slightly scooped, ink-trap-like feel in tight corners. Strokes are thick with visibly moderated contrast, and the overall construction favors strong verticals, compact counters, and firm, rectangular terminals. Curves (C, O, S) are full and weighty, while details like the angled leg of R and the energetic diagonals in K/V/W add punch without becoming delicate. Numerals are bold and open, matching the letterforms’ sturdy rhythm for consistent color in display sizes.
Best suited for headlines, posters, and branding where a tough, high-impact voice is needed. It will also work well for packaging, signage, and identity systems that benefit from a sturdy slab-serif texture and a retro-industrial feel, especially in short blocks of text or prominent typographic lockups.
The tone is forceful and workmanlike, mixing an old-style, press-era solidity with a collegiate/athletic bluntness. It reads confident and slightly nostalgic, suited to messaging that wants to feel grounded, dependable, and loud.
The design appears intended to deliver maximum presence with traditional slab-serif cues—strong serifs, bracketing, and compact counters—creating a bold, familiar voice that remains legible and structured in display applications.
The serifs and brackets create a pronounced baseline and cap-line presence, producing a strong horizontal emphasis in text. Spacing appears generous enough for large settings, while the dense weight and compact interior spaces suggest it will look best when given room and not pushed too small.