Sans Normal Abgeh 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Hando' and 'Hando Soft' by Eko Bimantara, 'Otoiwo Grotesk' by Pepper Type, 'Genora Sans' by Pixesia Studio, 'Ordina' by Schriftlabor, 'Amsi Grotesk' by Stawix, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, editorial, branding, marketing, captions, modern, clean, friendly, approachable, neutral, text emphasis, clarity, modern utility, smooth reading, humanist, open apertures, soft curves, oblique slant, airy spacing.
This typeface is an italic sans with a consistent oblique slant and smooth, low-contrast strokes. Forms are built from clean circular and elliptical curves, with rounded bowls and open counters that keep letters readable at text sizes. Terminals are largely straight or softly cut, and the overall rhythm is even, with comfortable spacing and a balanced relationship between uppercase height, x-height, and ascenders/descenders. Numerals follow the same understated, contemporary construction, mixing straight strokes with broad curves for a steady, text-friendly texture.
It works well for interface copy, captions, and general-purpose editorial typography where an italic voice is needed for emphasis or tone. The clean construction also suits contemporary branding and marketing materials that benefit from a forward-leaning, active feel while staying legible.
The overall tone is modern and pragmatic, with a mild human warmth from the rounded shapes and open forms. Its slant adds motion and emphasis without becoming flashy, giving it an energetic but still neutral voice.
The design appears intended as a utilitarian italic sans for everyday typography—prioritizing clarity, even color on the line, and a contemporary, rounded construction. It aims to provide a confident italic companion that reads smoothly in paragraphs while remaining tidy in short labels and headings.
Uppercase shapes feel clear and sign-like, while the lowercase maintains a smooth flow suited to continuous reading. The italic angle is consistent across letters and figures, creating coherent emphasis in mixed-case settings and longer passages.