Sans Normal Abbuy 17 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Reyhan' by Plantype and 'Eloquia' and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, captions, modern, technical, neutral, clean, efficient, oblique emphasis, clarity, modern utility, systemlike neutrality, geometric, oblique, monoline, open counters, straight terminals.
This is an oblique, monoline sans with a clean, geometric backbone and gently rounded curves. Strokes stay even with minimal modulation, and bowls and counters read open and uncluttered. The uppercase forms are broad and stable with straightforward construction, while the lowercase keeps a simple, contemporary rhythm; the single-storey style is evident in letters like “a” and “g.” Terminals are predominantly straight and crisp, giving the design a neat, engineered finish, and the numerals follow the same clear, utilitarian logic with wide, legible shapes.
It suits interface and product typography where a clean oblique style is needed for emphasis, as well as corporate branding, wayfinding, and short-to-medium text settings. The simple shapes and open counters make it a dependable choice for headings, labels, and captions where quick recognition matters.
The overall tone feels modern and pragmatic, with a lightly dynamic slant that adds forward motion without becoming expressive or calligraphic. It reads as precise and understated—more about clarity and efficiency than personality-driven flair.
The design appears intended as a straightforward, modern italic companion (or primary oblique) that preserves sans-serif clarity while adding a subtle sense of motion. Its geometric construction and consistent stroke weight suggest a focus on neutral usability across contemporary digital and print contexts.
The slant is consistent across cases and figures, and the spacing appears even enough to keep words from clumping in text. Rounded characters (like O/C/G) maintain a smooth geometry, while diagonals (V/W/X/Y) stay sharp and decisive, reinforcing a crisp, contemporary texture.