Sans Normal Tulot 7 is a very bold, normal width, high contrast, upright, normal x-height font visually similar to 'Britannic EF', 'Castle EF', and 'EF Radiant' by Elsner+Flake; 'Britannic' by Linotype; 'Artigua' by Picador; 'Grenoble Serial' by SoftMaker; 'TS Castle' and 'TS Grenoble' by TypeShop Collection; and 'Radiant' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, retro, punchy, friendly, editorial, display impact, retro flavor, brand voice, legibility, blocky, bracketed, rounded, compact, heavy.
This typeface is a dense, heavy display sans with strongly modeled strokes and noticeable contrast between main stems and joins. Letterforms are built from broad verticals and compact bowls, with softened corners and subtle bracket-like transitions that give the shapes a carved, ink-trap-adjacent feel without becoming decorative. Counters are relatively small and the rhythm is tight, producing a dark, continuous texture in text. Terminals are mostly blunt and squared-off, while curved letters (C, G, S, O) show controlled, geometric rounding and sturdy proportions.
Best suited to headlines, posters, packaging, and branding where a strong typographic presence is needed. It performs well in short blocks of large text such as banners, covers, labels, and signage, where its compact counters and dark color can be used for emphasis and impact.
The overall tone is bold and assertive with a distinctly retro, poster-like energy. It feels friendly rather than aggressive thanks to the rounded shaping, but still communicates authority and impact. The weight and compact spacing create a punchy, headline-driven voice that reads as confident and attention-grabbing.
The design appears intended to deliver maximum visual impact with a modernized vintage sensibility: a solid, geometric foundation combined with softened shaping and modeled joins to keep large-scale typography readable and personable. Its compact, weighty construction suggests it was drawn for display settings where boldness and recognizability are priorities.
Uppercase forms are broad and stable, with wide horizontals on letters like E and F and a prominent, open G. The lowercase is robust and slightly chunky, with single-storey a and g and a compact, rounded e, reinforcing a display-first character. Numerals are heavy and highly legible at large sizes, with simple, sturdy silhouettes.