Sans Normal Tulip 2 is a very bold, normal width, high contrast, upright, normal x-height font visually similar to 'Layfort' by Identity Letters and 'Hisham' and 'Optima' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, punchy, modern, friendly, sporty, maximize impact, modernize geometry, improve punch, brand presence, blocky, rounded, compact, sturdy, clean.
A heavy, compact sans with rounded bowls and mostly closed apertures, giving letters a dense, dark texture. Strokes are strongly weighty with noticeable contrast in curved joins, while terminals stay clean and largely unadorned. Curves feel circular and full, counters are relatively small, and spacing is tight but controlled, creating an even, poster-like rhythm across words. Numerals are bold and geometric, matching the typeface’s solid, high-impact color.
Best used where impact and quick recognition matter: headlines, display typography, posters, signage, and brand marks. It can work for short blocks of copy in marketing contexts, but its dense color and tight counters make it more comfortable at medium-to-large sizes than for long-form reading.
The overall tone is assertive and energetic, with a friendly, contemporary warmth coming from the rounded forms. It reads as bold and attention-seeking rather than delicate, suited to messaging that should feel direct, upbeat, and confident.
The design appears intended to deliver maximum presence with a modern, rounded geometry—balancing strict, sturdy construction with approachable curves. Its consistent, compact shapes suggest a focus on bold display use and clear, emphatic communication.
The lowercase shows compact proportions with simplified, sturdy forms; the single-storey shapes and rounded joins reinforce a clean, geometric voice. In continuous text it produces strong typographic color and benefits from generous line spacing to avoid feeling overly dense at smaller sizes.