Sans Normal Idray 2 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, quotes, friendly, casual, lively, approachable, informal, human warmth, informal clarity, friendly branding, modern casual, rounded, handwritten, monoline, soft, smooth.
A rounded, monoline sans with a consistent rightward slant and gently tapered stroke terminals. Forms are built from soft curves and open apertures, with simplified construction that keeps counters clear and shapes legible. Capitals are clean and slightly narrow in feel, while lowercase shows more cursive influence, especially in letters like a, g, and y. Numerals follow the same smooth, hand-drawn rhythm, with even stroke weight and rounded joins that maintain a cohesive texture in text.
Works well for brand identities that want a warm, human voice, as well as packaging, posters, and social media graphics where an informal tone is beneficial. It can also suit short to medium-length display text—quotes, headings, and callouts—where its lively rhythm and rounded forms remain clear.
The overall tone is friendly and conversational, with a relaxed, handwritten energy that feels personable rather than strict or technical. Its smooth curves and modest slant give it a nimble, upbeat character suited to informal communication.
The design appears intended to bridge a clean sans structure with a handwriting-like slant, delivering an approachable look without becoming overly decorative. It prioritizes smoothness, legibility, and an easygoing texture for contemporary, casual typography.
Word shapes lean forward due to the consistent slant, creating a flowing line rhythm. Letterforms avoid sharp corners, and the rounded terminals help prevent a harsh texture at larger sizes while keeping paragraphs visually even.