Slab Rounded Orma 3 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, book covers, friendly, retro, approachable, soft, informal, soften slab, friendly readability, retro utility, robust display, rounded serifs, sturdy, blunt, warm, typewriter-like.
A sturdy slab serif with rounded, softened terminals and bracketed, pill-like serifs that give the letterforms a cushioned edge. Strokes are fairly even and low-contrast, with broad proportions and generous counters that keep the texture open at display and text sizes. The lowercase shows single-storey forms where expected (notably a and g), a compact, slightly bulbous rhythm, and clear, uncomplicated joins; overall spacing reads comfortable rather than tight. Numerals are simple and rounded, matching the same softened slab treatment and maintaining a consistent weight and color across the set.
Well suited to branding and packaging that want a friendly, trustworthy voice, as well as posters and headlines where the rounded slabs can carry character at larger sizes. The open counters and steady texture also support short-to-medium passages in book covers, pull quotes, and editorial feature text.
The rounded slabs and even stroke weight create a warm, approachable tone with a subtle vintage/typewriter nod. It feels practical and readable, but with enough softness to come across as friendly and informal rather than strictly editorial.
Likely drawn to merge the solidity and readability of a slab serif with rounded details that soften the tone for contemporary, approachable display use. The consistent stroke weight and simple constructions suggest an emphasis on clarity, durability, and a personable feel.
The design’s distinctive character comes from the combination of broad proportions and rounded slab endings, which produces a bold silhouette without feeling sharp. The overall color is consistent, and the forms prioritize clarity over delicate detailing.