Slab Rounded Orma 9 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: editorial, packaging, branding, book text, posters, friendly, vintage, approachable, informal, soften slab, boost warmth, text readability, retro tone, versatile display, soft serif, rounded slab, bracketed, sturdy, warm.
A soft slab-serif with rounded, slightly bulbous terminals and gently bracketed serifs that give the strokes a cushioned feel. The design keeps contrast low and strokes fairly even, with broad proportions and open counters that maintain clarity at text sizes. Curves are smooth and generous (notably in C, G, O, and the lowercase bowls), while joins and feet stay sturdy, producing a stable, readable rhythm. Numerals follow the same rounded, lightly flared treatment for a cohesive texture in mixed text.
Well-suited to editorial layouts, book or magazine typography, and brand systems that want a classic but approachable voice. The broad proportions and soft slabs also work nicely for packaging, signage, and poster headlines where you want weight and warmth without sharpness.
The rounded slabs and smooth curves create a warm, familiar tone that reads as lightly retro and personable rather than formal. It suggests practicality and friendliness—confident enough for headlines, but relaxed in extended reading.
The design appears intended to blend the solidity of a slab serif with rounded, friendly finishing, delivering dependable readability while adding a casual, vintage-leaning personality for modern editorial and brand use.
In the sample text, the font forms a dark, even typographic color with comfortable spacing and strong word shapes. The softened edges keep it from feeling mechanical, while the wide stance and sturdy serifs help it hold up in longer paragraphs and large-scale settings.