Sans Normal Furom 7 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, editorial display, friendly, playful, casual, lighthearted, approachable, space-saving, approachability, modern display, casual tone, condensed, rounded, monoline, soft, clean.
A condensed, monoline sans with softly rounded terminals and gently oval curves. Strokes stay even throughout, with minimal contrast and a steady vertical rhythm. The forms feel slightly elastic rather than strictly geometric, with narrow bowls and counters that keep the texture airy. Lowercase letters use single-storey constructions where expected (notably a and g), and punctuation and numerals follow the same slim, rounded, uncluttered logic.
Well-suited to headlines, short blurbs, posters, and packaging where a condensed, friendly voice is useful and space is at a premium. It can also work for branding and editorial display applications that want a light, modern-casual tone, especially at medium-to-large sizes.
The overall tone is friendly and informal, with a hand-drawn ease translated into a clean, consistent typographic system. Its narrow proportions and soft finishing give it a lively, approachable voice that reads as modern-casual rather than strictly corporate.
The design appears intended to provide a compact, readable sans with softened geometry—combining a narrow, efficient silhouette with approachable rounded detailing for contemporary display typography.
Capitals are tall and slim, giving headings a vertical, poster-like stance. Round letters like O/Q and the curved numerals show smooth, continuous strokes, while straighter letters (E/F/T/I) keep crisp edges without sharpness. Spacing appears balanced for display settings, with a compact footprint that can help fit longer titles into limited width.