Sans Normal Pubam 3 is a very bold, very wide, low contrast, upright, tall x-height, monospaced font visually similar to 'Hatchway' by Rômulo Gobira (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, playful, friendly, chunky, retro, casual, approachability, high impact, retro flavor, brand friendliness, display clarity, rounded, soft-cornered, sturdy, compact, high-impact.
A heavy, rounded sans with broadly proportioned letters and soft, blunted terminals. Strokes are consistently thick and even, with generous curves and slightly squared-off corners that create a “pillow” silhouette. Counters are relatively tight for the weight, and the forms lean toward simplified geometry—round letters are more oval than circular, while straight-sided glyphs keep firm, blocky edges. The overall rhythm is uniform and steady, emphasizing solidity and clarity at larger sizes.
Best suited for headlines, posters, packaging, and short-form branding where bold, friendly impact is desired. It can also work for signage and labels that benefit from sturdy shapes and quick recognition, especially at medium to large sizes.
The tone is upbeat and approachable, with a toy-like softness that feels friendly rather than technical. Its chunky shapes and rounded corners suggest a retro, informal voice suited to cheerful branding and attention-grabbing headlines.
The design appears intended to deliver maximum visual presence while staying approachable, using rounded geometry and blunt terminals to keep a soft, playful character. It prioritizes uniformity and consistency across glyphs to produce an even, dependable texture in display typography.
Distinctive, simplified joins and terminals keep the texture smooth and consistent across mixed-case text. The numerals share the same rounded, sturdy construction, helping them feel cohesive in display settings.