Sans Normal Lubam 21 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Capitana' by Floodfonts, 'Boston' and 'Rawson' by Latinotype, 'Greenwich' by Mint Type, and 'PF Bague Sans Pro' and 'PF Bague Sans Std' by Parachute (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app promos, punchy, sporty, playful, confident, energetic, impact, motion, branding, display, headline, rounded, oblique, compact apertures, soft corners, heavy terminals.
A heavy, oblique sans with broad proportions and rounded, swollen contours. Strokes stay consistently thick with smooth joins and softly blunted terminals, giving counters a tight, pressurized feel and apertures that lean toward closed. The italic slant is strong and uniform, creating a forward rhythm; diagonals (V/W/X/Y) and figures are wide and stable, while bowls (B/P/R/6/9) feel full and tightly enclosed. Overall spacing reads robust and display-oriented, with an even, muscular color across lines.
Best suited to short, high-impact settings such as headlines, posters, product callouts, sports and event branding, and punchy marketing copy. It can work for logos and wordmarks where a fast, energetic slant and dense weight are desirable, but is less suited to long-form text due to its tight counters and strong presence.
The tone is loud and kinetic—more athletic and promotional than neutral. Its rounded mass and pronounced slant add a friendly, slightly playful edge while still projecting confidence and impact.
Designed to deliver maximum visual impact with a fast-forward, italic stance and rounded, heavyweight shapes. The consistent thickness and compact internal spaces prioritize bold readability at display sizes and a contemporary, sporty character.
The lowercase shows simplified, compact forms with small counters (notably in a/e/s) and a sturdy, geometric feel; the dotted i/j use round dots that match the soft, inflated construction. Numerals are bold and attention-grabbing, with a clear, poster-like presence that favors impact over fine detail.