Sans Normal Korad 1 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Elisar DT' by DTP Types, 'FS Me' and 'FS Me Paneuropean' by Fontsmith, 'Whitney' by Hoefler & Co., 'Komet' and 'Komet Pro' by Jan Fromm, 'Mundo Sans' by Monotype, and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, energetic, sporty, contemporary, friendly, assertive, impact, motion, modernity, approachability, slanted, rounded, smooth, compact, upright terminals.
This typeface is a slanted, heavy sans with rounded, smooth curves and a largely monoline feel. Shapes are built from broad, continuous strokes with softened joins and gently squared terminals, producing compact counters and a sturdy overall silhouette. The rhythm is lively due to the consistent forward lean and slightly variable character widths, while round letters like O and Q read as full, even ovals. Figures are similarly robust and open, with simple, modern constructions that hold their shape clearly at display sizes.
Best suited for headlines, short bursts of copy, and prominent UI or marketing moments where impact matters. It can work well for branding, packaging, and sports or event graphics that benefit from a sense of speed and emphasis. In longer text, the heavy color and slant suggest using it selectively for pull quotes, subheads, or calls to action.
The overall tone is energetic and confident, with a sporty, contemporary flavor. Its slant adds motion and urgency, while the rounded forms keep it approachable rather than severe. The result feels well-suited to attention-grabbing messages that still want a friendly, modern voice.
The design appears intended to deliver a modern, high-impact sans voice with a built-in sense of motion. Rounded construction and compact counters aim to keep the texture cohesive and bold on the page while maintaining a friendly, contemporary character.
The lowercase shows a single-storey construction where applicable (notably the a), reinforcing an informal, contemporary feel. The slant is consistent across uppercase, lowercase, and numerals, helping mixed-case settings look cohesive and dynamic.