Sans Normal Okkay 17 is a bold, normal width, low contrast, upright, short x-height font visually similar to 'Metro Office' by Linotype and 'ND Kapitel' by NeueDeutsche (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, modern, friendly, confident, clean, approachable, clarity, impact, versatility, modernization, rounded, compact, geometric, sturdy, crisp.
A compact, rounded sans with substantial stroke weight and smooth, geometric curvature. Letterforms favor broad bowls and simplified construction, with minimal modulation and clean joins that keep shapes crisp at display sizes. Counters are open and fairly generous for the weight, while overall proportions feel slightly condensed and tightly spaced, producing a dense, efficient rhythm in lines of text. Numerals match the sturdy, rounded voice and read clearly with consistent width and stroke behavior.
Well-suited to headlines, posters, and brand marks that need strong presence without sharp, aggressive edges. It also works effectively for packaging and signage where clear, sturdy letterforms and compact setting help maximize impact and legibility at a distance.
The tone is modern and approachable, balancing firmness with friendly roundness. Its heavy, clean shapes convey confidence and clarity, making it feel contemporary and utilitarian rather than decorative.
The design appears intended as a versatile, contemporary sans that prioritizes clarity and punch, using rounded geometry to soften the overall color while maintaining a solid, assertive footprint for display typography.
Round letters like C, O, and G lean toward near-circular geometry, while straight-sided forms (E, F, H, N) keep a squared, stable stance. The lowercase shows simple, workmanlike detailing with single-storey forms and straightforward terminals, reinforcing a direct, no-nonsense texture in paragraphs.