Sans Normal Vumek 3 is a bold, narrow, low contrast, upright, normal x-height font.
Keywords: headlines, ui labels, navigation, signage, packaging, confident, pragmatic, contemporary, approachable, utilitarian, clarity, impact, space-saving, robustness, neutrality, compact, rounded, sturdy, dense, clean.
This sans serif has compact proportions with sturdy, even strokes and minimal modulation. Corners and terminals are gently rounded, producing a softened, engineered look rather than a sharp, technical one. Curves are smooth and controlled, counters are relatively tight, and spacing feels purposeful, giving lines of text a dense, efficient rhythm.
It works well for headlines, subheads, navigation, labels, and signage where compact width and strong presence help information scan quickly. It can also serve body copy in short-to-medium passages when a dense, modern texture is desired, and is well suited to dashboards, packaging callouts, and editorial sidebars.
The overall tone is confident and pragmatic, with a slightly friendly, approachable edge from its rounded corners and soft curves. It reads as contemporary and no-nonsense, suited to clear messaging rather than decorative expression.
The design appears intended to deliver strong emphasis and high legibility in limited horizontal space, while keeping a neutral, broadly usable voice. Rounded detailing suggests an aim to reduce harshness and improve readability in continuous text and UI-style settings.
The sample text shows consistent color and steady alignment, with rounded terminals helping curves and joins feel smooth at larger sizes. Numerals match the same sturdy tone, supporting data-heavy layouts and short numeric strings.