Sans Normal Veniw 2 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, ui labels, headlines, friendly, modern, casual, lively, approachable, approachability, energy, clarity, contemporary tone, everyday readability, rounded, soft terminals, humanist, playful, smooth curves.
A slanted sans with rounded, softly finished strokes and a steady, low-contrast rhythm. Curves are generous and slightly squarish in their rounding, giving counters a smooth, open feel, while joins and corners stay blunt rather than sharp. Uppercase forms are compact and sturdy, and the lowercase shows an easy, humanist flow with simple, single-storey shapes and minimal detailing. Figures follow the same softened geometry, reading clearly with rounded turns and consistent stroke endings.
Well-suited to branding systems that want a personable, modern tone, as well as packaging, posters, and short-to-medium headlines where the lively slant can add energy. It can also work for UI labels and in-product messaging when a friendly voice is preferred over a strictly neutral sans.
The overall tone is warm and informal, projecting a friendly, contemporary voice rather than a strict technical one. Its slant and rounded construction add momentum and ease, suggesting motion, accessibility, and a conversational attitude.
The design appears intended to combine straightforward sans clarity with a softer, more approachable character. By pairing a clear italic lean with rounded terminals and uncomplicated letterforms, it aims for energetic readability that stays inviting in both display and text-like settings.
The italic angle is pronounced enough to feel dynamic, but letterforms remain stable and highly legible. Rounded terminals and wide apertures help prevent dark spots in text, while the softened geometry keeps display settings from feeling harsh.