Sans Normal Kimuz 18 is a bold, normal width, low contrast, italic, short x-height font.
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, friendly, retro, casual, create motion, add friendliness, boost impact, evoke retro, oblique, rounded, geometric, soft terminals, single-storey.
This typeface is an oblique sans with rounded, geometric construction and smooth, continuous curves. Strokes are sturdy and even, with minimal contrast and a generally monoline feel. Letterforms lean forward consistently, with broad circular counters (notably in O, Q, 0, 8, 9) and softly finished terminals that avoid sharp corners. Proportions are compact in the lowercase, with a relatively short x-height and lively, slightly varied widths that create an animated rhythm across words. The lowercase shows simple, modern forms (including single-storey shapes for a and g), while the uppercase stays clean and open, keeping counters generous for clarity at display sizes.
It suits headlines and short copy where motion and personality are desirable, such as posters, sports and fitness branding, apparel graphics, and energetic packaging. The rounded, sturdy forms also work well for logos and wordmarks that need to feel friendly and active, especially at medium-to-large sizes.
The overall tone is energetic and upbeat, with a sporty, on-the-move character driven by the forward slant and rounded geometry. It reads as approachable and contemporary, while also nodding to retro athletic and mid-century advertising aesthetics. The heavier presence and smooth curves give it a friendly confidence rather than a strict, technical voice.
The design appears intended to deliver a bold, forward-leaning sans voice that feels fast, approachable, and visually cohesive across uppercase, lowercase, and numerals. Its rounded geometry and compact lowercase proportions prioritize punchy presence and smooth rhythm in display typography.
Round letters and numerals maintain consistent curvature and open apertures, while diagonals (such as in V, W, X, Y, and Z) emphasize momentum. The numeral set appears designed for visual impact, with prominent bowls and clear distinctions between forms (e.g., 6/9 and 0/8). In text, spacing and the oblique angle combine to produce a flowing, headline-oriented texture rather than a neutral paragraph color.