Sans Normal Kirud 1 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Clover Display' by FoxType (names referenced only for comparison).
Keywords: branding, headlines, posters, ui labels, packaging, dynamic, modern, clean, technical, sporty, emphasis, motion, clarity, modernization, utility, oblique, monoline, rounded, geometric, open apertures.
A slanted, monoline sans with rounded, geometric construction and smooth curve-to-stem transitions. Letterforms are clean and uncluttered, with open apertures and broadly elliptical bowls (notably in C, O, and e). Terminals are mostly sheared by the oblique angle rather than finished with decorative endings, giving strokes a crisp, aerodynamic cut. Proportions feel balanced with a moderate x-height, compact ascenders/descenders, and straightforward, legible numerals.
Well-suited to branding systems that want a modern, kinetic feel, as well as headlines and short blocks of emphasized text. The clear forms and open counters also make it a practical choice for UI labels, dashboards, and packaging where a contemporary italic sans can add pace without becoming ornate.
The overall tone is brisk and contemporary, with an energetic, forward-leaning voice that reads as efficient and purposeful. Its restrained shapes and consistent rhythm keep it neutral enough for information design, while the slant adds motion and emphasis.
The design appears intended as a utilitarian italic sans that combines geometric clarity with a sense of motion. It prioritizes clean construction and legibility while using the oblique stance to provide emphasis and a streamlined, performance-oriented character.
Curves stay smooth and evenly weighted, and counters remain open at text sizes. The italic angle is consistent across capitals, lowercase, and figures, helping long lines maintain a steady rightward flow.