Sans Normal Tymid 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'City Boys' and 'City Boys Soft' by Dharma Type, 'Dialog' and 'Frutiger Next Paneuropean' by Linotype, 'Lucida Grande' by Monotype, 'Core Sans N' by S-Core, 'Arlonne Sans Pro' by Sacha Rein, and 'Le Monde Sans Std' by Typofonderie (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, contemporary, friendly, punchy, clean, display impact, modern clarity, friendly strength, brand presence, rounded, geometric, blocky, compact, high-impact.
A heavy, rounded sans with broad, sturdy letterforms and consistently thick strokes. Curves are smooth and circular in the bowls (C, O, Q, 8, 9), while terminals are mostly blunt and squared, giving a crisp, machined finish. Counters are moderately open for the weight, and the overall rhythm is even and stable, with straightforward construction in diagonals and joins (V, W, K) and simple, no-nonsense numerals with wide proportions.
Best suited to headlines, posters, and bold branding where strong presence and quick recognition are needed. It can also work well for signage and packaging where a compact, high-impact sans helps maintain legibility at a distance, especially in short phrases and labels.
The tone is assertive and modern, projecting clarity and strength without feeling sharp or aggressive. Its rounded geometry adds a friendly, approachable edge, making the overall voice feel contemporary and confident.
The design appears intended to deliver maximum impact with minimal stylistic distraction: a geometric, rounded sans built for emphatic display typography and clear, modern communication.
In text, the dense color and tight internal spaces create a solid typographic block that reads best when given generous size and breathing room. The design favors simple forms and clear silhouettes, with a utilitarian, sign-like presence in the caps and a compact, sturdy feel in the lowercase.